The Kohl’s Survey: Connecting With The Customer (EXPIRED)

The Kohl’s Survey, previously found at www.kohls.com/survey, is unavailable at the moment. However, all customers are more than encouraged to submit it once it is available again. This is a very practical mode of communicating your customer experience to the company administration.

ABOUT KOHL’S:

Kohl’s is an American retail stores chain, headquartered in Menomonee Falls, Wisconsin, USA. The departmental stores chain was established by Maxwell Kohl on 12 September 1962. At Kohl’s store, one can buy bedding, clothing, furniture, footwear, beauty products, jewelry, household items and electronics. In more than 1150 locations, the retailing giant provides employment to 140,000 plus people. Kohl’s has also risen as the second largest retail store in the United States.

From the above information, one can gauge the ever expanding venture that Kohl’s has become. In order to maintain and increase the current standard of success, Kohl’s has to cater to a wide array of customers every day. In the retails business, customer opinion trumps everything. Hence it is of paramount significance to the wellbeing of the company to be aware of how the customers feel about services at the Kohl’s stores they visit. This makes the Kohl’s Survey an efficient tool to bring in customer feedback without making the customers go the extra mile.

WHAT IS REQUIRED?

In order to take the Kohl’s Survey, you are required to have the following:

  1. A cell phone or a computer
  2. Access to www.kohls.com/survey
  3. A Kohl’s store receipt from your previous visit
  4. An invitation to take the survey
  5. Some spare time on your hands

HOW TO GO ABOUT IT?

If you have made sure that you have the above mentioned things with you, then you are ready to take the Kohl’s Survey.

  1. Go to www.kohls.com/survey
  2. Type in the 4 digit store number
  3. Enter the 16 digit access number
  4. You can also choose to proceed in Spanish. Otherwise continue in English
  5. Hit the ‘Start’ tab
  6. Answer all the questions in reference to your last experience at Kohl’s
  7. You are done!

THE KOHL’S SURVEY:

The Kohl’s Survey is designed to make the customer fill in information without difficulty. The language used is so that anyone with a basic understanding can easily take the Kohl’s Survey. The participant is also provided with the option of choosing Spanish, if he/she may so want. The customers who are feeling vary about their confidentiality can click on the ‘privacy policy’ tab and satisfy themselves before proceeding. The Kohl’s Survey itself asks the customer to shed light upon the major aspects of service by asking questions with different choices. The participant is asked about different departments and the employee behaviour, cleanliness, quality and quantity of products, etc. The Kohl’s Survey should also ask customers about the security, emergency precautions and ease of car parking. These are the facets which also figure in when attracting customers.

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