The JCPenney Survey: Assuaging Customer Grievances (EXPIRED)

Connecting with customers is an important rule for a successful business. It is advantageous in two ways. Firstly, it allows the business or the company to be aware of what the ongoing demands and trends are and the issues the customers are facing. This way, the problems that clients encounter in service can be timely addressed and gotten rid of. Secondly, the clientele knows that the company is accessible to them. Their complaints and opinions are heard and acted upon. This ultimately boosts customer confidence and gives rise to a wider base of customer loyalty. JCPenney connects with its customers through its online survey. The JCPenney Survey is not available at the moment, but previously could be accessed at www.jcpenney.com/survey.

ABOUT JCPENNEY:

J.C. Penney Company, Inc. or simply JCPenney is a retail departmental store chain based in America. It was founded by James Cash Penney and William Henry McManus in 1902. The company is presently headquartered in Plano, Texas, USA. At a JCPenney store, customers can buy footwear, cosmetics, tools, garments, jewelry, appliances, electronics and furniture etc.  JCPenney has more than 1000 locations. Apart from operating its departmental stores in forty nine states in America, JCPenney has its branches in Puerto Rico.

REQUIREMENTS FOR THE SURVEY:

In order to take the JCPenney Survey, you should have the following:

  1. A mobile phone or a computer
  2. An internet connection
  3. Capacity to understand English and Spanish
  4. A JCPenney receipt from your previous visit to the store
  5. An invitation to take the survey
  6. A little time to spare

DIRECTIONS FOR COMPLETING THE SURVEY:

The JCPenney Survey can only be completed if you have the above-mentioned things at your disposal. Once you make sure that you are eligible to take the survey, just follow these easy steps:

  1. Go to www.jcpenney.com/survey
  2. Enter the 22 digit access code
  3. Hit the ‘Start’ tab and start answering questions
  4. Answer all questions keeping in mind your last visit to the store. Do not hesitate while criticizing
  5. Enter your contact details in order to receive updates and your coupon
  6. Click on ‘Next’ and you are done!

THE JCPENNEY SURVEY:

The JCPenney Survey allows the participant to shed light upon the major aspects of service for example, the behaviour and utility of employees, the overall cleanliness and environment of the store, the quality and quantity of the products, the experience at a changing room, the price and the ticketing register etc.  The survey asks the participants observation regarding different departments that he/she visited, for example, the shoes department,  the men’s apparel department etc. The JCPenney Survey takes about 6 minutes to complete, though some might argue that it is significantly lengthy as compared to other online surveys. The JCPenney Survey can be made more specific.Similarly, the participant should be given a separate space to talk about any improvements that could be made to make the experience even better. The presence of a ‘progress’ bar is a customer friendly technique which indicates how much of the survey has been completed.

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