Because Customer Response Counts: The Chili’s Survey

Catering to customers is a tricky business. Customer demands constantly fluctuate. It becomes even more difficult when the customer base is spread across countries and is diverse. The role of online surveys in assessing customer response is quite useful. It is because online surveys allow one to submit data quickly. This helps diagnose the flaws and shortcomings in the service and strict action can be taken to right the wrongs done.  Service cannot always be smooth. If ills in performance remain unreported for a long time, they become part of the system. The Chili’s Survey available at is a mode of efficient communication between the customers and the administration at Chili’s.


Chili’s is a casual dining restaurant chain that operates globally. It was founded on 13 March, 1975 by Larry Lavine. Chili’s has its headquarters in Dallas, Texas, USA. More than 1606 branches function under the brand name of Chili’s globally. The restaurant chain has several kinds of menus. These include the regular menu, the nutritional menu, vegetarian menu and the allergen menu. At Chili’s one can also order and enjoy various kinds of burgers. These include the veggie burger, the Ultimate Bacon Burger and the Sunrise Burger.


In order to take the Chili’s Survey, you are requested to have the following:

  1. A computer or cell
  2. Internet connection
  3. Invitation to take the survey
  4. A Chili’s receipt from your previous visit
  5. Ability to understand basic English and Spanish
  6. Some spare time


When you are certain you are in possession of the above mentioned items, you are ready to take the Chili’s Survey. Do as follows:

  1. Go to
  2. Choose a preferred language; English or Spanish
  3. Enter the date, check number, server name, survey code and the total bill. These will be on your receipt. Hence keep the receipt with you
  4. Enter the type of your meal and proceed to questions
  5. Answer each question as honestly as possible. Do not hesitate to criticize
  6. Enter your personal information for the lucky draw
  7. Click ‘Next’ and you are done


The Chili’s Survey is to the point and encourages customers to elicit honest answers. It talks about the cleanliness and atmosphere of the restaurant, the attitude of the employees, the monetary feasibility of the food, and the taste of the food itself etc. A progress bar should also be given to make the survey more customer friendly. The survey also provides the choice to choose a preferred language rather than setting English as the default language. Furthermore, the survey also provides the chance to win $1000 in the sweepstakes, which is something to look forward to. However, the Chili’s Survey should also lay importance to the security, location, cleanliness of restrooms and the car parking available outside the restaurant as these are the things which also effect if a customer will come back or not.

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